Bette Midler – It’s The Girls!

Client

Rhino Records.

We shot Bette Midler in New York and worked with her longtime choreographer Toni Basil to create an animated trailer for her new album It’s The Girls. Bette was very hands on at all stages of production to ensure the tone reflected the joy of the album. Subsequent commercials were created from the master trailer. It’s The Girls entered the US Billboard charts at number 3 making it one of her most successful albums since the iconic Beaches soundtrack.

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